Q3 2026 launch 3 spots remaining

High-performance websites for medical practices.

Custom-coded sites for med spas, dermatology, and aesthetic practices. Built to load fast, rank higher, and convert visitors into booked appointments — without the template plugin stack everyone else ships.

95+/100
PageSpeed guaranteed
<1.5s
LCP target · mobile
4–6wk
Typical timeline
PageSpeed comparison · mobile Industry data · HTTP Archive 2025
Lighthouse score
Typical med spa
48/100
StyNull build
95+
Load time · LCP
Typical med spa
4.2s
StyNull build
<1.5s
Every site we ship scores 95+ on mobile PageSpeed or we rebuild it free.
N°01 · Speed

Custom-coded. No page builders.

Hand-written HTML, CSS, and minimal JS. No WordPress plugin stack, no theme bloat, no drag-and-drop footprint slowing you down.

95+/100 PageSpeed · mobile · guaranteed
N°02 · Booking

Built around the book-now moment.

Every layout decision — hero, service grid, nav — is designed to move a visitor toward a booking. Integrated with Boulevard, Vagaro, Acuity, and Mindbody.

1-tap From ad-landing to confirmed appointment
N°03 · Brand

Editorial & distinct, not template.

Typography, photography direction, and layout composed from scratch. Your practice won't look like the spa down the street.

1:1 Founder-led, no account managers
N°04 · What's included

Six modules we ship on every med spa site. Not add-ons. Standard.

The stuff every aesthetic practice needs and most agencies charge extra for: bookings, memberships, gift cards, reviews, locations, and speed. Included on day one. No upsells.

N°01
Booking engine
Deep integration with your existing scheduler (Boulevard, Vagaro, Mindbody, Acuity) or a native booking flow designed around your service menu. Conversion-first UX.
N°02
Memberships
Recurring revenue built in. Tiered plans, member portal, auto-renew, credit rollover — all on your site, no third-party popups.
N°03
Gift cards
Branded e-gift cards with custom denominations, scheduled delivery, balance lookup. Highest-margin revenue stream for most practices.
N°04
Reviews & trust
Live Google reviews, before/after galleries, and provider credentials composed into the page — not stapled on as a widget.
N°05
Multi-location
Location pages that rank locally, with per-location menus, providers, and booking — structured data and schema handled correctly.
N°06
Performance & SEO
95+ PageSpeed. Core Web Vitals in the green. Schema, sitemaps, metadata, and technical SEO done right on day one — not sold as a monthly retainer.
N°05 · How we work

Three quiet rules we won't break.

Opinionated studios have opinions. These are ours — the three we'd rather lose a project over than bend.

i.
We ship custom code or we don't ship.
Every page is hand-written HTML, CSS, and minimal JavaScript. No page builders, no bloated themes, no plugin stacks — which is the only way a site actually stays fast in year three.
ii.
Speed isn't a feature — it's the floor.
95+ mobile PageSpeed is the contract, not the aspiration. If a launched site ever scores below it on Google's Lighthouse test, we rebuild the offending section at our cost.
iii.
One studio. One founder. No account managers.
Every line of code and every design decision is made by the founder. No handoffs, no "your account team will circle back," no losing-the-plot across six Slack channels.
The other two rules live on the about page. They're the strongest positioning copy we have.
Read all five quiet rules
N°07 · Founding client program

Be among the first 10 practices we build for.

Locked-in pricing, priority build slot, and a collaborative case study — in exchange for being one of our first named partners. Q3 2026 cohort.

Founding cohort
Q3 2026
3
Spots remaining
Locked-in pricing
Founding rate honored across the first 24 months — before our standard pricing lifts.
Priority build slot
Moved to the front of the queue, with expedited delivery on Standard and Professional tiers.
Collaborative case study
Published write-up of your rebuild, with named attribution and before/after performance metrics.
Founder-led build
Every line of code and every design decision made by the founder — not handed off to a junior.
A small studio with an embarrassingly narrow focus — because the only way to build the best website for a med spa is to stop building websites for anyone else.
Sam · Founder · StyNull Studios
The stack
Astro Edge CDN TypeScript Stripe Boulevard / Vagaro Cloudflare

Your rooms deserve
a site to match.

15 minutes · no deck · no pitch · just the work