Pricing · three tiers

Three ways to work with us.

Every engagement ships the six standard modules — booking, memberships, gift cards, reviews, multi-location support, and a guaranteed 95+ PageSpeed score. What changes between tiers is scope, timeline, and how deep we go on brand and content.

Four tiers. One decision.

Tier i · Entry

Essential

For solo providers and single-service practices.

Template-based design, 3–5 pages, you provide content. Add Premium Copywriting (+$1,500) for professional conversion copy.

$400 / mo
$5,200 lump · own at $5,200 (~13 months)
Pages · 3–5

Home · About · Services · Contact · optional Before & After gallery

Included
  • Custom-coded in Astro (no templates, no page builders)
  • Our design system, applied to your practice
  • Booking integration (Boulevard, Vagaro, Acuity, Mindbody)
  • Google reviews + basic trust signals
  • 95+ PageSpeed guarantee
  • SEO-ready structure + schema markup
  • Hosting, SSL, security
  • Monthly updates + support
  • 2–3 week delivery
Available as add-ons
  • Memberships ($500) · Gift cards ($500)
  • Custom brand system — you get the StyNull design system applied to your assets, not a bespoke visual identity
Terms
  • Annual agreement: $0 build fee
  • Month-to-month: $2,000 build fee, 3-month minimum
Get started with Essential
Tier ii · Most practices start here

Standard

For full-service med spas.

A fit if you run a one-location med spa with a full service menu — Botox, fillers, laser, facials, memberships — and your current site is holding you back. This is where most practices start.

$650 / mo
$10,000 lump · own at $10,000 (~15 months)
Pages · 10–12

Home · About · Team · Services overview · 3–5 individual service pages · Booking · Before & After · Reviews · Memberships · Contact · optional Blog index

Included
  • Everything in Essential
  • Custom design within your brand (not just our system)
  • All six standard modules at full depth: booking, memberships, gift cards, reviews, multi-location-ready, performance/SEO
  • Advanced schema markup (LocalBusiness, MedicalBusiness, Service, FAQ)
  • Priority support
  • 4–6 week delivery
Terms
  • Annual agreement: $0 build fee
  • Month-to-month: $3,000 build fee, 3-month minimum
Get started with Standard
Tier iii · Premium

Professional

For plastic surgery, dermatology, and multi-service practices.

A fit if you run a plastic surgery practice, dermatology clinic, or med spa with a surgical + non-surgical menu, multiple providers, and a sophisticated patient journey. More pages, more integrations, more design depth.

$850 / mo
$13,500 lump · own at $13,500 (~16 months)
Pages · 14–18

Home · About · Provider bios (3–6) · Procedures overview · 6–10 individual procedure pages · Gallery · Financing · Patient resources · Booking · Reviews · Contact · Blog-ready

Included
  • Everything in Standard
  • Premium design upgrade: elevated visuals, subtle motion, custom iconography
  • Advanced integrations: CRM connection, email automation, multi-scheduler, financing widgets (CareCredit, Cherry, PatientFi)
  • Provider-level pages with individual booking flows
  • Patient resources / FAQ / pre- and post-care sections
  • Priority build queue
  • 5–7 week delivery
Terms
  • Annual agreement: $0 build fee
  • Month-to-month: $3,000 build fee, 3-month minimum
Get started with Professional
Tier iv · Multi-location

Enterprise

For groups, platforms, and multi-location practices.

A fit if you run two or more locations, a medical aesthetic group, or a practice with custom technical requirements — HIPAA-considered patient portals, white-label booking, multi-brand structures. Scoped per engagement.

$1,200 / mo
$18,000+ lump · own at $18,000 (~15 months)
Pages · 20+

Location hub + per-location site structure · Provider pages across locations · Procedure library · Gallery · Careers · Press · Patient portal integration · Financing · Reviews · Contact · Blog

Included
  • Everything in Professional
  • Luxury design: bespoke art direction, custom illustration, motion design
  • Multi-location architecture: location pages that rank locally, per-location booking, per-location providers
  • Complex integrations: HIPAA-considered patient portals, custom CRM connections, marketing automation, analytics stacks
  • Dedicated account lead
  • Custom timeline (typically 6–10 weeks)
Terms
  • Build fee: custom quote
  • Annual and lump sum both available
Request a scoped quote
À la carte

Add-ons, grouped by use.

Added to any tier and scoped at kickoff. Each line tells you what it’s for and who it’s for.

N°01

Content & copy

Premium Copywriting +$1,500

Conversion-focused copy written by a senior copywriter. Headlines, service descriptions, About page, calls to action.

You need this if: you don’t want to write your own copy or your existing copy doesn’t convert.

Blog Setup $500 one-time

Blog index + post templates + category structure. You write the posts.

You need this if: you plan to publish 1+ posts per month.

Content Management $100 / mo

Ongoing content updates — we publish, format, and optimize posts you write.

You need this if: you’ll write but don’t want to deal with the CMS.

N°02

Design

Premium Design Upgrade +$1,000

Elevated visuals, subtle motion, refined typography treatments.

You need this if: you want the site to feel more polished than the Standard design system.

Luxury Design Upgrade +$2,500

Bespoke art direction, custom illustration or iconography, considered motion.

You need this if: brand identity is a primary differentiator for your practice.

Premium Designer Upgrade +$200 / mo

Senior designer assigned to your project instead of the standard design system.

You need this if: you want direct designer access for ongoing work.

N°03

Integrations

Scheduling Integration $400

Deep integration with Acuity, Vagaro, Calendly, Mindbody, or Boulevard.

You need this if: you want native booking instead of a linked booking page.

Email Marketing Integration $500

Mailchimp, ConvertKit, Klaviyo, or similar — opt-in forms, list sync, automation triggers.

You need this if: you run email campaigns or want to build a list.

E-Commerce $1,500 + $150 / mo

Shopify or Snipcart integration for product sales or gift card storefronts.

You need this if: you sell skincare, memberships, or retail products online.

N°04

Scope additions

Additional Simple Page $175

Extra service page, landing page, or informational page within your existing design system.

Additional Complex Page $350

Custom layouts, advanced interactions, or pages that need bespoke design work.

N°05

Ongoing care

Post-Ownership Retainer $200 / mo

Hosting, security, backups, and up to 3 hours of monthly updates. Cancel anytime with 30 days notice.

You need this if: you own your site outright and don’t want to manage hosting yourself.

Before the call

The things people ask first.

N°01 What's actually included in the six standard modules?

Booking (native or CRM-embedded), memberships with recurring billing, gift cards, patient reviews with schema, multi-location support, and the PageSpeed-95-or-we-rebuild-it guarantee. Every tier ships all six. Tiers differ on how deep we go on each — Standard applies your existing brand, Professional rebuilds brand and content alongside, Enterprise adds multi-location architecture and custom SLAs.

N°02 Why subscription pricing instead of one-time?

Both are available. Monthly covers hosting, monitoring, small content updates, and ongoing refinement. Lump-sum gets you to full ownership with source code transferred at launch. Lump and monthly are priced so that after roughly 15 to 18 months the monthly path costs more — intentionally. We'd rather earn the ongoing relationship than price to favor churn.

N°03 How long from signed agreement to launch?

Standard: 4 weeks. Professional: 6 weeks. Enterprise: scoped per group, typically 8 to 12 weeks. Add two weeks if copy or photography is still in progress when we kick off. Rush delivery (+25%) can compress Standard to 2 weeks and Professional to 3, queue permitting.

N°04 Do we own the site if we choose the subscription path?

You own your content, brand, and domain from day one. Source code transfers at launch on the lump path, or at any time on the monthly path by paying the ownership buy-out ($10,000 on Standard, $13,500 on Professional, $18,000 on Enterprise). No lock-in on registrars, no proprietary CMS holding content hostage.

N°05 What do you say no to?

New practices with no revenue history yet — a site won't fix product-market fit. Owners shopping on price alone at template-tier budget. Projects that need more than the six modules without a clear business reason. We'd rather route you to a good Squarespace template than take a build that won't return the investment.

N°06 Can we move between tiers after launching?

Yes. Upward moves (Standard to Professional, Professional to Enterprise) are quoted at the delta between tiers plus any net-new scope. Downward moves drop your retainer at the next renewal; the site itself doesn't change.

Ready to see what a quiet site can do?

Book a 15-minute call For med spas
15 minutes · no deck · no pitch · just the work