Case Study
Kingsley Construction: 55 → Perfect 100 PageSpeed Score
How we rebuilt a Eugene general contractor's website to achieve a perfect PageSpeed score, generate 21+ leads, and attract 500+ visitors — all with zero ad spend.
The Challenge
Kingsley Construction is a 20+ year general contractor in Eugene, Oregon with over 100 completed residential projects. Their existing website scored a 55 on Google's PageSpeed Insights, loaded slowly, and wasn't generating quality leads.
They needed a site that reflected the quality of their craftsmanship, loaded instantly on mobile devices, and converted local searchers into high-value project inquiries — without relying on paid advertising.
The Transformation
Before
- PageSpeed Score 55
- Service Pages 0
- Monthly Leads 0
After
- PageSpeed Score 100
- Service Pages 7
- Monthly Leads 3-4
The Solution
1. Built for Speed with Astro
We rebuilt the site on the Astro framework, achieving a perfect 100 mobile PageSpeed score. Every image is optimized and served in WebP format, CSS is code-split for zero render-blocking, and the entire homepage loads under 1MB.
2. SEO-Targeted Service Pages
Created 7 dedicated service pages targeting specific local search terms — from "kitchen remodel Eugene" to "home additions Eugene Oregon." Each page includes LocalBusiness schema markup and conversion-focused content.
3. Lead Capture System
Replaced the old email-only contact method with Netlify Forms and prominent phone CTAs on every page. Clear calls-to-action guide visitors toward requesting their free consultation.
4. Brand Story & Trust Signals
Built the site around "The Kingsley Standard" — highlighting their solid wood construction (no MDF), 5-year warranty, and owner-led projects. Added a project gallery, reviews page, and statistics that establish credibility instantly.
Core Web Vitals
All metrics pass Google's thresholds with room to spare — ensuring the site is eligible for search ranking boosts.
The Results
- 100/100 PageSpeed score — up from 55, a perfect performance rating on mobile
- 508 unique visitors in the first 6 months with zero advertising spend
- 21+ form submissions including kitchen remodels, home additions, and a commercial golf course project
- 2m 3s average visit duration — visitors are engaging deeply with the content
- 117% visitor growth in the most recent 90 days, with leads accelerating month over month
Ready for a High-Performance Website?
Let's build a website that generates qualified leads for your business.