Eugene general contractor

From a 55 PageSpeed score to a perfect 100, with zero ad spend.

A twenty-year Eugene general contractor with over a hundred completed residential projects — and a website that wasn’t generating inquiries. We rebuilt it on hand-coded Astro. In six months the site produced 508 visitors, 21+ qualified leads, and a perfect 100 mobile PageSpeed score.

Perfect PageSpeed
100
LCP load time
1.7s
Visitors · 6 months
508
Qualified leads
21+
The challenge

A craft business with a marketing ceiling.

Kingsley Construction is a 20+ year general contractor in Eugene, Oregon with over a hundred completed residential projects. Their existing website scored a 55 on Google’s PageSpeed Insights, loaded slowly, and wasn’t generating quality leads.

They needed a site that reflected the quality of their craftsmanship, loaded instantly on mobile devices, and converted local searchers into high-value project inquiries — without relying on paid advertising.

The transformation

The same business, on a faster stack.

Before Previous site
PageSpeed score
55
Service pages
0
Monthly leads
0
After StyNull rebuild
PageSpeed score
100
Service pages
7
Monthly leads
3–4
old-website.com
Old Kingsley Construction website with gray header and broken images
new-website.com
New Kingsley Construction website with modern dark design and professional imagery
Before captured via web archive — some assets may not render.
The solution

Four things we changed.

  1. Built for speed on Astro.

    Rebuilt on the Astro framework with every image served in WebP, CSS code-split to eliminate render-blocking, and the entire homepage under 1MB. Perfect 100 mobile PageSpeed on launch day.

  2. Seven SEO-targeted service pages.

    Created dedicated landing pages for specific local search terms — from “kitchen remodel Eugene” to “home additions Eugene Oregon.” Each includes LocalBusiness schema markup and conversion-focused content.

  3. Lead capture, not just email.

    Replaced the old email-only contact method with Netlify Forms and prominent phone CTAs on every page. Clear calls-to-action guide visitors toward requesting their free consultation.

  4. Brand story and trust signals.

    Built the site around “The Kingsley Standard” — solid wood construction (no MDF), 5-year warranty, owner-led projects. Added a project gallery, reviews page, and credibility statistics.

Core Web Vitals

All thresholds passed with room.

Every metric clears Google’s threshold by a comfortable margin — keeping the site eligible for search ranking boosts.

  • 1.0s
    First Contentful Paint
    Threshold: < 1.8s
  • 1.7s
    Largest Contentful Paint
    Threshold: < 2.5s
  • 0 ms
    Total Blocking Time
    Threshold: < 200ms
  • 0.006
    Cumulative Layout Shift
    Threshold: < 0.1
  • 1.3s
    Speed Index
    Threshold: < 3.4s
  • 100/100
    SEO Score
    Threshold: Perfect rating
The results

Six months in, the receipts.

  • 100/100 PageSpeed score up from 55 — a perfect performance rating on mobile
  • 508 unique visitors in the first six months, with zero advertising spend
  • 21+ form submissions including kitchen remodels, home additions, and a commercial golf course project
  • 2m 3s average visit visitors are engaging deeply with the content, not bouncing
  • 117% visitor growth in the most recent 90 days, leads accelerating month over month

Want the same stack applied to your practice?

Book a 15-minute call See pricing
15 minutes · no deck · no pitch · just the work